MaybellineGreenerTogether

JOIN THE BIG
MAKEUP CLEANUP

We make makeup.
We are also committed to make change,
But it will take all of us.
Product by product, process by process,
Step by step, we are committed to be
Greener Together.

 

Find a Maybelline New York x Terracycle recycling
bin at your nearest Priceline and join the big
makeup cleanup!

OUR COMMITMENT DID YOU KNOW THAT MAKEUP EMPTIES CAN'T GO IN KERBSIDE RECYCLING?

Australian beauty brands are responsible for an estimated 95 million cosmetic products bought each year, which is the equivalent to over 127 garbage trucks of recycling waste that end up in Australia’s landfill every year*. Maybelline & Priceline is committed to diverting at least 10 tonnes of makeup products from Australian landfill in three years.

*Consumer Panel Data, Beauty Tribe, n=6000, MAT July 2021

 

makeup recycling bin on the left with Maybelline lip gloss, mascara, and foundation on the right

  1. COMMITMENT #1

    HAD YOUR FILL OF MAKEUP LANDFILL? SO HAVE WE. MAYBELLINE AND PRICELINE ARE COMMITTED TO DIVERTING AT LEAST 10 TONNES OF MAKEUP PRODUCTS FROM AUSTRALIAN LANDFILL IN THREE YEARS.

  2. COMMITMENT #2

    Bring your empty makeup products, from any brand, to your local Priceline and we will recycle them into something new!

  3. COMMITMENT #3

    Once collected, the makeup packaging is cleaned and separated. Your makeup empties will be converted into products such as outdoor furniture, community garden beds, watering cans, bins and even playgrounds!

WHY DO MAKEUP EMPTIES NEED TO BE RECYCLED

How many garbage trucks does this equate to?Beauty product packaging often mixes different plastic with other materials, making it hard to separate and recycle. Empty beauty packaging can be contaminated with leftover product such as creams and oils. There are specific difficulties with recycling black plastics, a colour often used in cosmetics, which optical sorting technology struggles to identify.

 

WHAT WILL MY MAKEUP EMPTIES TURN INTO?

Your makeup empties that are recycled will be sorted, melted and converted into an usable raw material format that can be repurposed. Plastics materials are used to manufacture new products such as outdoor furniture, community garden beds, watering cans, bins and even playgrounds. Glass and mirrors from makeup items will be ground down and used as road base.

 

Maybelline Priceline x Terracycle makeup recycling bin

WHAT CAN I RECYCLE?

Maybelline New York Greener Together campaign poster with Priceline and Terracycle