HEY, WE’RE MAYBELLINE
Our Mission
We're from New York, and in this city you have to be ready for anything.
We're from New York, and in this city you have to be ready for anything.
That's why we make no hassle, high-performance makeup-tried and tested on our streets.
That's why we make no hassle, high-performance makeup-tried and tested on our streets.
So whatever the world throws at you, you'll look and feel ready.
So whatever the world throws at you, you'll look and feel ready.
WE BELIEVE IN
MAKEUP FOR EVERY LOOK, STYLE, SKIN TONE
Trendsetting looks from NYC
FAST + EASY ON THE GO MAKEUP
MAKEUP THAT STANDS UP TO THE CITY
Maybe It’s Miley
A new era of modern beauty
Global icon Miley Cyrus and Maybelline join forces to usher in a new era of modern beauty.
MAYBE SHE'S BORN WITH IT,
MAYBE IT'S MAYBELLINE™
Make up make change
We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.
Our 2022 brand impact report is available. Please read it here.
Brave Together
A global initiative to support everyone experiencing anxiety and depression.
Learn More
Conscious Together
Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.
Learn MoreOUR COMMITMENT
SAFE PRODUCTS, EXPERTLY EVALUATED AND RIGOROUSLY TESTED
All of Maybelline's products must pass a rigorous expert-led evaluation process led by our world-renowned Research & Innovation facilities to ensure adherence to our safety standards.
SAFE PRODUCTS, EXPERTLY EVALUATED AND RIGOROUSLY TESTED
Global Footprint
#1 MAKEUP BRAND
120 COUNTRIES
1000+ SHADES
MEET OUR BEST SELLERS
40 Shades
Lightweight foundation applies evenly for a seamless, natural look. With micro-powders to minimize pores and mattify. In 40 shades. For your skin's most natural fit. Virtual try on available.
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FIT ME® MATTE + PORELESS FOUNDATION
9 Shades
This super-concentrated treatment concealer features a micro-corrector applicator to help instantly erase dark circles and fine lines. Virtual try on available.
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Instant Age Rewind® Eraser Dark Circles Treatment Concealer
6 Shades
Sky High Washable Mascara Makeup, Volumizing Mascara, Buildable, Lengthening Mascara, Defining, Curling, Multiplying, Eye Makeup. Virtual try on available.
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LASH SENSATIONAL SKY HIGH MASCARA Washable Lengthening Mascara
17 Shades
Shake up your longwear with Maybelline Superstay Vinyl Ink Lipstick. This liquid lipstick delivers no budge vinyl colour , with up to 16H wear & an instant shine finish.
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Super Stay® Vinyl Ink Longwear Liquid Lipcolor
6 Shades
Maybelline New York 2-in-1 brow pen and sealing gel Eye Makeup Build-A-Brow
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Build-A-Brow 2-IN-1 BROW PEN AND SEALING GEL