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Mascara

Mascaras are the ultimate must-have in any makeup kit. Maybelline's mascaras are one of the best mascaras you can find, and they are affordable! Whether your look calls for natural lashes, or full-on drama, find the best mascara from Maybelline. Define your eyes with curling, lengthening, volumising, and waterproof mascara formulas for head turning lashes that make a statement. Cater your mascara to the occasion with showstopping volumising mascara formulas for your next event or discover long, fluttery lashes for defined, day to day eyes with lengthening and curling formulas. Whatever your ultimate lash look, Maybelline's iconic mascara range has you covered - try our mascara products here!  
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MASCARA BEST SELLERS

THE DIFFERENT TYPES OF MASCARAS

There’s a mascara out there for everyone. When considering which formula could be the perfect fit for you, keep the following mascara tips in mind.
• Curling mascara will hold a shape like no other. The antidote to straight lashes, curling mascara lifts and curves.
•Volumising mascara punches up lash density and dimension, giving your look a dose of drama.
• Lengthening mascara extends short lashes sky-high, giving you the look of extensions without the fuss.
•Waterproof mascara is the remedy to panda eyes – this formula will ensure your lashes last all day.
• Fanning mascara separates each lash, adding length and volume from root to tip.
• Plumping mascara creates volume to keep your mascara game bold and strong.

 

Types of Mascaras, Mascara Brushes & Mascara Looks

Learn about the different mascaras and mascara wands, from lengthening to curling, classic comb to curved wands. Read on to find the best mascara to achieve your look.

 

OUR MASCARA TECHNOLOGY

  1. Why it's right for you - Curling Mascara

    Call in the curves. Enhance, curl, and add beautiful shape to your lashes.
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  2. Why it's right for you - Volumising Mascara

    Makes those skimpy lashes go BOOM. This formula thickens and fortifies from root to tip.
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  3. Why it's right for you - Lengthening Mascara

    Short, stubby lashes go to finishing school. This formula draws them out and adds definition.
     
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  4. Why it's right for you - Fanning Mascara

    Our unique fanning brush and new liquid formula with black pearl captures and volumizes lashes from root to tip.
     
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 CHOOSE THE BEST MASCARA FOR YOUR LASHES

With the information provided in this mascara guide and the help of our mascara quiz, you’ll find the one for you in no time. You may have a few in your makeup kit already, but just can’t seem to find one that measures up to your needs.

VIRTUAL TRY-ON

By clicking on this button, you are about enter an augmented reality visual experience.

 

DISCOVER PRO TIPS TO APPLYING MASCARA

A helpful rule of thumb is to begin by pressing the mascara brush to the root of your lashes and shimmy the brush up to the tip, capturing and separating each lash. You can then layer the product to achieve the desired length and fullness. 

  1. LASH SENSATIONAL SERUM

    Maybelline’s Lash Sensational Serum is formulated with arginine and provitamin B5 to promote lash health, forming thicker and fuller lashes in just four weeks.
     

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GET CURLY LASHES WITH EXTRA VOLUME

Make sure your lashes make an impact by locking in a curl.  Press a lash curler to the root of your lashes and pulse – then repeat midway up the lashes to create a full C-shaped curve. Next, apply a swipe of curling mascara to lock in the look.

 

HOW TO CURL EYELASHES FLAWLESSLY

Achieving a beautifully curled lash takes only two steps: curling the lash and applying a curl-boosting mascara. Relax and let your mascara do the work with a formula that can hold a long-lasting curl.

ACHIEVE LONG LASHES WITH OUR LENGTHENING MASCARAS

A lengthening mascara is all you need to unlock elongated, fanned lashes. Begin by coating the lashes in product before moving onto the real work: separating the lashes and creating the lash shape. You can focus your mascara application on the outer edge for a cat-eye effect, or apply lengthening mascara across the entire lash line for a wide-eyed look.url.

 

LASHES GO SKY HIGH

Enjoy a fluttery, buoyant lash effect without the fuss and financial investment of extensions. Short, stubby lashes don’t stand a chance against our lengthening mascaras tips.

 

LONGER LASHES WITHOUT EXTENSIONS

You can choose to unlock a full fan appearance that catches every layer of lashes, or a true lash lift mimic that’ll have you skipping your trips to the beautician – it’s all up to you.

 

 
The Falsies Lash Lift Mascara

LASH SENSATIONAL SKY HIGH MASCARA

  1. Lashes Go Sky High

    Introducing Lash Sensational Sky High mascara for sky high lash impact from every angle! Now, full volume meets limitless length with bamboo extract and a flex tower brush.
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GET LONG-LASTING LASH LOOK WITH OUR BEST WATERPROOF MASCARAS

Many mascaras will be offered in two formulas: regular and waterproof. A non-waterproof mascara can still be long-lasting, but nothing beats a waterproof formula if you’re wondering how to stop mascara from smudging and make it last all day. At Maybelline, you have an abundance of waterproof mascara options to suit any need.

 

MASCARA THAT STAYS ON ALL DAY

Our Great Lash® Mascara in waterproof formula has 40 years’ worth of trust from our customers, with its innovative Lash-Doubling formula. Try our Full ‘N’ Soft Waterproof Mascara for fluffy, silky soft lashes - there’ll be no brittle lashes in your future with this nourishing lash saviour, infused with vitamin E.

 

 

 
Great Lash Mascara

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