Virtual Beauty Studio

Finding the right foundation and concealer shade, lip colour or blush can be difficult. Our skin tone can also change seasonally, so what might be our ideal winter foundation shade might be too light for summer. It can also be hard to find the time to visit a store in person to experiment with shades and colours.


So, Maybelline is taking the guesswork out of online makeup shopping with our virtual beauty studio. Discover our virtual try-on tools to help you find your best beauty look and fill your makeup kit with products that suit your style and complexion and won’t go to waste. Use our virtual makeup studio to match your foundation to your skin tone, experiment with lip colours and test out the latest lash formulas.

Use the makeup virtual try-on tool to test product shades and colours. First, use your phone or iPad to either take a selfie, upload an existing photo or select a model who best resembles your skin tone. Then, select your product type: foundation, contour, concealer, blush, lipstick, lipliner, eyeshadow, eyeliner, mascara or brow. You can do a virtual try-on of a single product or you can craft an entire makeup look – a great way to test out lip and eyeshadow colour combinations! You can even open up your favourite Maybelline eyeshadow palette and test out every colour. Maybe you want big, dramatic eyelashes? Well, our virtual makeup studio allows you to envisage the lashes of your dreams without stockpiling a bunch of mascara formulas that are destined to expire in your bathroom cabinet. If you’re stumped between concealer or foundation shades, use the ‘compare’ function to see how one colour compares to the other on your face or how your face looks with full makeup versus bare. We recommend using a recent photo taken in natural light or use the selfie function to take a real-time photo. Natural lighting works best to gauge the most accurate representation of your skin tone – don’t rely on indoor or ring lights! It’s also a good idea to buy two foundation shades – a ‘winter’ and ‘summer’ shade to cover your seasonal bases.