Discover Maybelline's extensive range of makeup products including face makeup, eye makeup, lip makeup, and nail polish. Browse the full Maybelline product collection, whether you're looking for the latest product releases or one of our fan-favourite best sellers. Our makeup range offers a wide selection of shades to choose from, ensuring that you can find the best colour match for your unique skin tone. To make your makeup choices easier, explore Maybelline cosmetics virtually and try on our makeup products using our Virtual Makeup Try On tool.
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1 ShadeDare to go nude! Create 13 eye shadow looks from one palette. Virtual try on available.Buy now The Blushed Nudes® EYE SHADOW PALETTE
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1 ShadeNYC shades made to flatter all! Shades so perfectly curated, you’ll want to use every one. 16 universal shades for your perfect nude look. Virtual try on available.Buy now EYESTUDIO® NUDES OF NEW YORK 16 PAN EYESHADOW PALETTE
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4 ShadesMeet your new staple for long lasting, waterproof eyeshadow that wont budge, smudge or fade! Virtual try on available.Buy now Color Tattoo 24HR Cream Gel Eyeshadow
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1 ShadeIntroducing Maybelline's Lash Sensational Sky High Mascara for sky high lash impact from every angle! Now, full volume meets limitless length. Available in washable blackest black or brown and waterproof very black.Buy now Lash Sensational Sky High Brown Mascara
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1 ShadeWaterproof mascara that delivers clump-free volume and all-day wear. Smooth application and mess-free removal, meaning on & off in a snap. Virtual try on available.Buy now SNAPSCARA WATERPROOF MASCARA
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1 ShadeSay hello to full, thick, silky-soft lashes and goodbye to that brittle feeling. Helps to prevent lash loss. Virtual try on available.Buy now Full N Soft® Waterproof Mascara
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1 ShadeThis zero-clump mascara shapes for longer-looking lashes like never before! Virtual try on available.Buy now Define-A-Lash® Lengthening Washable Mascara
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1 ShadeGo to new extremes with Colossal Go Extreme Leather Black mascara. Virtual try on available.Buy now Colossal Go Extreme Leather Black
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1 ShadeUnleash your big shot! Our Big Shot brush loads fully loaded volume in one coat. Virtual try on available.Buy now THE COLOSSAL BIG SHOT™ WASHABLE MASCARA
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3 ShadesThe Falsies Surreal Extensions Mascara by Maybelline extends your lash reality with up to +36% length and 10x volume for surreal impact. Up to 24-hour wear. Available in washable and waterproof.Buy now THE FALSIES SURREAL EXTENSIONS MASCARA
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1 ShadeSay hello to full, thick, silky-soft lashes and goodbye to that brittle feeling. Helps to prevent lash loss. Virtual try on available.Buy now Full N Soft® Washable Mascara
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1 ShadeThe Lash Sensational Sky High Tinted Primer is Maybelline New York's 1st tinted primer for extreme length* + care. This masca ra primer for lashes introduces Sky High impact amplified, for extended length and volume. *When worn with Sky High washable mascara.Buy now Lash Sensational® Sky High Mascara Primer
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1 ShadeOur 1st eyelash serum, fortified with a blend of lash conditioning ingredients for fuller and thicker looking eyelashes.* This eyelash serum can help to achieve supple and stronger lashes.Buy now LASH SENSATIONAL LASH SERUM LASH SENSATIONAL LASH SERUM
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2 ShadesLash Sensational Firework Mascara delivers 360°lash by lash impact and full flare. Get separated and fully fanned lashes with firework impact.Buy now LASH SENSATIONAL FIREWORK MASCARA Lengthening Washable Mascara
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3 ShadesSky High Washable Mascara Makeup, Volumizing Mascara, Buildable, Lengthening Mascara, Defining, Curling, Multiplying, Eye Makeup. Virtual try on available.Buy now LASH SENSATIONAL SKY HIGH MASCARA
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3 ShadesAfter 40 years, Great Lash is still America’s favorite mascara. Loved for its lash-doubling formula that conditions as it thickens.Buy now Great Lash® Washable Mascara
MAKEUP FAQS
Individually, they serve different purposes such as eyeshadow providing colour to your eyelids whilst mascara lengthens and darkens your eyelashes. Using different combinations of products with various benefits or finishes will allow you to create eye makeup looks ranging from subtle and natural to bold and dramatic. Discover our eye makeup tips and guides to recreate different eye looks to enhance your overall look.