Discover Maybelline's extensive range of makeup products including face makeup, eye makeup, lip makeup, and nail polish. Browse the full Maybelline product collection, whether you're looking for the latest product releases or one of our fan-favourite best sellers. Our makeup range offers a wide selection of shades to choose from, ensuring that you can find the best colour match for your unique skin tone. To make your makeup choices easier, explore Maybelline cosmetics virtually and try on our makeup products using our Virtual Makeup Try On tool.
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10 ShadesMeet our 1st eyeshadow stick that is an all-in-one eyeshadow, liner & primer. Color Tattoo Eye Stix draws on bold, creamy colour with ease. Up to 24H wear. Available in 9 shades.Buy now Color Tattoo Eye Stix Eyeshadow Stick
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3 ShadesAn easy-to-use brow pomade that sculpts and defines your eyebrows in a long-lasting matte finish. Virtual try on available.Buy now Tattoo Brow Pomade Pot
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1 ShadeDare to go nude! Create 13 eye shadow looks from one palette. Virtual try on available.Buy now The Blushed Nudes® EYE SHADOW PALETTE
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4 ShadesMeet your new staple for long lasting, waterproof eyeshadow that wont budge, smudge or fade! Virtual try on available.Buy now Color Tattoo 24HR Cream Gel Eyeshadow
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1 ShadeNYC shades made to flatter all! Shades so perfectly curated, you’ll want to use every one. 16 universal shades for your perfect nude look. Virtual try on available.Buy now EYESTUDIO® NUDES OF NEW YORK 16 PAN EYESHADOW PALETTE
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2 ShadesAchieve colossal lashes in just one coat thanks to a collagen formula and Mega Brush. Clumps are no more! Virtual try on available.Buy now VOLUM EXPRESS® THE COLOSSAL® WASHABLE MASCARA
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3 ShadesThe Falsies Surreal Extensions Mascara by Maybelline extends your lash reality with up to +36% length and 10x volume for surreal impact. Up to 24-hour wear. Available in washable and waterproof.Buy now THE FALSIES SURREAL EXTENSIONS MASCARA Product
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1 ShadeDid you know your lashes grow more than just one layer? This mascara unfolds layer upon layer of lashes for a new full-fan effect.Buy now Lash Sensational Mascara
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3 ShadesAfter 40 years, Great Lash is still America’s favorite mascara. Loved for its lash-doubling formula that conditions as it thickens.Buy now Great Lash® Washable Mascara
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1 ShadeSay hello to full, thick, silky-soft lashes and goodbye to that brittle feeling. Helps to prevent lash loss. Virtual try on available.Buy now Full N Soft® Waterproof Mascara
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1 ShadeAfter 40 years, Great Lash is still America’s favorite mascara. Lash-Doubling Formula glides on to build great-looking lashes. Virtual try on available.Buy now Great Lash® Waterproof Mascara
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1 ShadeSay goodbye to your lash curler! Maybelline Colossal Curl Bounce Volume Mascara delivers non stop bouncy lashes full of volume. This mascara turns up the volume giving you big, bouncy and clump free lash curl. Better yet, this volume mascara resists it all, lasting up to 24 hours. Now available in shade After Dark.Buy now Colossal Curl Bounce After Dark
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1 ShadeGo to new extremes with Colossal Go Extreme Leather Black mascara. Virtual try on available.Buy now Colossal Go Extreme Leather Black
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1 ShadeIt’s not mascara, it’s The Falsies® lash glam in a tube! Unique wand helps to lift and separate, delivering the look of more lashes. Virtual try on available.Buy now VOLUM EXPRESS® THE FALSIES® WATERPROOF MASCARA
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1 ShadeIt’s not mascara, it’s The Falsies® lash glam in a tube! Unique wand helps to lift and separate, delivering the look of more lashes. Virtual try on available.Buy now Volum' Express® The Falsies® Mascara
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1 ShadeUnleash your big shot! Our Big Shot brush loads fully loaded volume in one coat. Virtual try on available.Buy now THE COLOSSAL BIG SHOT™ WASHABLE MASCARA
MAKEUP FAQS
Individually, they serve different purposes such as eyeshadow providing colour to your eyelids whilst mascara lengthens and darkens your eyelashes. Using different combinations of products with various benefits or finishes will allow you to create eye makeup looks ranging from subtle and natural to bold and dramatic. Discover our eye makeup tips and guides to recreate different eye looks to enhance your overall look.