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Mascara

Mascaras are the ultimate must-have in any makeup kit. Maybelline's mascaras are one of the best mascaras you can find, and they are affordable! Whether your look calls for natural lashes, or full-on drama, find the best mascara from Maybelline. Define your eyes with curling, lengthening, volumising, and waterproof mascara formulas for head turning lashes that make a statement. Cater your mascara to the occasion with showstopping volumising mascara formulas for your next event or discover long, fluttery lashes for defined, day to day eyes with lengthening and curling formulas. Whatever your ultimate lash look, Maybelline's iconic mascara range has you covered - try our mascara products here!  

MASCARA BEST SELLERS

THE DIFFERENT TYPES OF MASCARAS

There’s a mascara out there for everyone. When considering which formula could be the perfect fit for you, keep the following mascara tips in mind.
• Curling mascara will hold a shape like no other. The antidote to straight lashes, curling mascara lifts and curves.
•Volumising mascara punches up lash density and dimension, giving your look a dose of drama.
• Lengthening mascara extends short lashes sky-high, giving you the look of extensions without the fuss.
• Waterproof mascara is the remedy to panda eyes – this formula will ensure your lashes last all day.
• Fanning mascara separates each lash, adding length and volume from root to tip.
• Plumping mascara creates volume to keep your mascara game bold and strong.

 

Types of Mascaras, Mascara Brushes & Mascara Looks

Learn about the different mascaras and mascara wands, from lengthening to curling, classic comb to curved wands. Read on to find the best mascara to achieve your look.

 

OUR MASCARA TECHNOLOGY

  1. Why it's right for you - Curling Mascara

    Call in the curves. Enhance, curl, and add beautiful shape to your lashes.
    COLOSSAL CURL BOUNCE VOLUME MASCARA
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  2. Why it's right for you - Volumising Mascara

    Makes those skimpy lashes go BOOM. This formula thickens and fortifies from root to tip.
    THE FALSIES SURREAL EXTENSIONS MASCARA
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  3. Why it's right for you - Lengthening Mascara

    Short, stubby lashes go to finishing school. This formula draws them out and adds definition.
     
    LASH SENSATIONAL SKY HIGH MASCARA
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  4. Why it's right for you - Fanning Mascara

    Our unique fanning brush and new liquid formula with black pearl captures and volumizes lashes from root to tip.
     
    Lash Sensational Mascara
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 CHOOSE THE BEST MASCARA FOR YOUR LASHES

With the information provided in this mascara guide and the help of our mascara quiz, you’ll find the one for you in no time. You may have a few in your makeup kit already, but just can’t seem to find one that measures up to your needs.

 

DISCOVER PRO TIPS TO APPLYING MASCARA

A helpful rule of thumb is to begin by pressing the mascara brush to the root of your lashes and shimmy the brush up to the tip, capturing and separating each lash. You can then layer the product to achieve the desired length and fullness. 

  1. LASH SENSATIONAL SERUM

    Maybelline’s Lash Sensational Serum is formulated with arginine and provitamin B5 to promote lash health, forming thicker and fuller lashes in just four weeks.
     

    LASH SENSATIONAL LASH SERUM
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GET CURLY LASHES WITH EXTRA VOLUME

Make sure your lashes make an impact by locking in a curl.  Press a lash curler to the root of your lashes and pulse – then repeat midway up the lashes to create a full C-shaped curve. Next, apply a swipe of curling mascara to lock in the look.

 

HOW TO CURL EYELASHES FLAWLESSLY

Achieving a beautifully curled lash takes only two steps: curling the lash and applying a curl-boosting mascara. Relax and let your mascara do the work with a formula that can hold a long-lasting curl.

ACHIEVE LONG LASHES WITH OUR LENGTHENING MASCARAS

A lengthening mascara is all you need to unlock elongated, fanned lashes. Begin by coating the lashes in product before moving onto the real work: separating the lashes and creating the lash shape. You can focus your mascara application on the outer edge for a cat-eye effect, or apply lengthening mascara across the entire lash line for a wide-eyed look.url.

 

LASHES GO SKY HIGH

Enjoy a fluttery, buoyant lash effect without the fuss and financial investment of extensions. Short, stubby lashes don’t stand a chance against our lengthening mascaras tips.

 

LONGER LASHES WITHOUT EXTENSIONS

You can choose to unlock a full fan appearance that catches every layer of lashes, or a true lash lift mimic that’ll have you skipping your trips to the beautician – it’s all up to you.

 

 
The Falsies Lash Lift Mascara

LASH SENSATIONAL SKY HIGH MASCARA

  1. Lashes Go Sky High

    Introducing Lash Sensational Sky High mascara for sky high lash impact from every angle! Now, full volume meets limitless length with bamboo extract and a flex tower brush.
    LASH SENSATIONAL SKY HIGH MASCARA
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GET LONG-LASTING LASH LOOK WITH OUR BEST WATERPROOF MASCARAS

Many mascaras will be offered in two formulas: regular and waterproof. A non-waterproof mascara can still be long-lasting, but nothing beats a waterproof formula if you’re wondering how to stop mascara from smudging and make it last all day. At Maybelline, you have an abundance of waterproof mascara options to suit any need.

 

MASCARA THAT STAYS ON ALL DAY

Our Great Lash® Mascara in waterproof formula has 40 years’ worth of trust from our customers, with its innovative Lash-Doubling formula. Try our Full ‘N’ Soft Waterproof Mascara for fluffy, silky soft lashes - there’ll be no brittle lashes in your future with this nourishing lash saviour, infused with vitamin E.

 

 

 
Great Lash Mascara

Mascara is a cosmetic product used to darken, thicken and lengthen the eyelashes to create a variety of effects. Fluttery, bold, defined or feather-light, there’s a mascara for every occasion. Mascara is typically a combination of pigments, oils and waxes and is most commonly found in a liquid formulation. Did you know Maybelline was behind the first ever ‘automatic mascara’ named Ultra Lash which was the first to come in a tube with a grooved brush? We’ve always been ahead of the curve when it comes to mascara!
 
 Tubing mascara’s inventive formula coats each lash with a water-resistant, fibrous sleeve that won’t budge no matter how hard you sweat or rub your eyes.  It won’t come off with your usual eye-makeup remover either – all you need is to gently massage your lashes with water and you’ll little tiny, black tubes slipping off your lashes and down the drain. What are you looking to get out of your mascara? It may help to first consider the different overarching mascara types: lengthening, curling and volumizing. Next, consider how well you need the formula to last, and whether you typically have issues with mascara imprinting on your eyelids or flaking throughout the day. Lastly, take a look at a few different brush styles and consider what would work for you. Once you have a basic idea of some of your mascara non-negotiables, you’ll be equipped to find the best one for you – check out our easy Mascara Quiz for tailored mascara tips. You absolutely can! A lash lift will give you curl and bounce that lasts up to eight weeks, but your lashes will still be your natural colour. To add some colour to your lifted lashes, opt for a water-based mascara and wait 24 hours after processing apply any eye makeup. A waterproof mascara is not the way to go if you’re looking to preserve your lash lift as long as possible – oil-based makeup removers, an essential when dealing with a waterproof mascara – will deteriorate your lash lift more quickly. As effective as mascara can be, there is a particularly dramatic look that can be achieved with the help of a false lash strip that might be just what you have in mind for a special occasion. To fashion a seamless blend between your natural lash and falsies, prime your lashes with a coat of mascara – before false lashes. Most of us aren’t blessed with naturally thick, jet black lashes that will blend nicely with the bold look of a pair of false lashes, but this workaround will have you looking flawless. If you’re asking ‘can you put mascara on eyelash extensions’, the answer is yes – but with some caveats. If you’ve recently had classic eyelash extensions applied, then firstly: wow, your lashes look fantastic. To preserve your lash extensions, you should use a water-based formula which will remove easily. However, if you’ve had a volume or hybrid eyelash extension you should avoid applying mascara altogether, as it will ruin the fan effect and could cause your extensions to stick together. If you’re wondering how to stop mascara from smudging, here’s our advice. During your skincare preparation stages, moisturise the eye area with something light that isn’t going to create an oily base. Once you’ve concealed to your heart’s content, place a light dusting of translucent powder over your lids to keep excess oil at bay. To top it all off, add a slick of your favourite waterproof mascara. Waterproof mascaras are formulated to stay in place throughout the wear and tear of your day and protect your lashes against the elements, so you can rest easy knowing your mascara look is intact.  No – if you’re removing mascara gently, it won’t damage your eyelashes. It’s safe to wear mascara every day as the product itself doesn’t cause any harm to your eyelashes. However, if you’re rough with your lashes during the removal process this can cause some lashes to come loose or break. Our advice? Use a for-purpose eye makeup remover to tackle your mascara, and be generous with product application – a dry cotton pad will tug on and weaken your lashes. Soak a cotton round in eye makeup remover and press to your eyes, massaging lightly as needed. A lash primer is an additional, optional step you can implement before mascara. Usually found in a white formula so you can see where you’ve applied the product, a lash primer can help thicken and lengthen the lashes before a coat of mascara, and potentially increase the wear time of your mascara. Some lash primer formulas contain nourishing ingredients to condition your eyelashes and prevent breakage. An eyelash curler can kick your mascara game up a notch – especially if your natural lashes are on the straighter side. Makeup artists agree that you should curl your eyelashes before applying mascara, or you’ll risk mascara sticking to the curling tool and pulling on your lashes. To use your curler, begin with clean, dry lashes, line up the curler to your lash line and lightly pulse for five to ten seconds. Then move the curler to the tips of your lashes and pule a second time – this ensures an even curl.

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