How to Do Eye Makeup for Beginners

If you’re an eye makeup beginner, take note: today’s lesson is made for those lids of yours. It’s simple, really – unlike dating, eye makeup doesn’t have to be complicated. Whether you’re perfecting a dramatic smokey eye or reimagining a shimmery Euphoria-inspired eyeshadow look, we can practically hear a collective sigh of relief from makeup newbies across the globe, because this guide takes all the eye makeup basics and wraps it up in a glamorous bow. Scroll to unravel the details on what shades, textures and formulas should take prime position in that developing beauty bag of yours. You’ve got this!

How to apply eye makeup

Buckle up, beginners. The best beginner eye makeup look starts with the right skincare routine, followed by base building … and by that, we mean applying your foundation (or skin tint for lightweight coverage), and any extras like blush or bronzer to achieve your desired effect. Once that’s done and dusted, it’s time to get cracking on those lids. (No cracks, cakiness or creases allowed!)

First, we’ll start with the basic eye makeup formula for a flawless look, every time:

Step 1: Brows
Step 2: Eyeshadow
Step 3: Eyeliner
Step 4: Mascara.

Step 1: Begin with the brows

So, let’s get back to the basics – more specifically, the eye makeup basics. The reason we shape, fill and tame the brows first is because it helps serve as a guide when applying eyeshadow, and will make it easier to build your desired level of colour and coverage. If you have fuller brows, a simple brush through with a spoolie or the addition of an eyebrow gel could save any unruly hairs from taking centre stage. However, if you’re looking to fill in gaps or give your brows a little more shape, you can up the ante with Tattoo Brow 36HR Pencil. This eyebrow filler is made with bold pigments, defining, filling and pulling rogue hairs into line without smudging or fading throughout the day.
Step 2: Get ready for your eyeshadow moment

Looking for the perfect eyeshadow palette for beginners? The Blushed Nudes® Eye Shadow Palette features 12 expertly curated shades for custom eye makeup beginner looks. For an all-in-one shadow, liner and primer, go for bold with the Color Tattoo Eye Stix Eyeshadow Stick. Featuring shades like the shimmery lavender I Am Fearless and the sparkly olive I Am Fierce, this creamy and crease proof eyeshadow stick clocks 24 hours of tattoo performance and primes, defines lines and highlights those lids of yours with both eyes closed.

Monochromatic eyeshadow looks are a beginner-friendly option that pack a punch. Choose a shade that mimics your blush, lip colour or outift and blend it out across the lid, making sure to look straight ahead while you work to control the shape.

Beauty tip: learn the best tips and techniques in our guide to eyeshadow for beginners.
Step 3: It’s go-time for eyeliner

Remember your eyeliner debut? It likely involved stealing an eyeliner pencil out of your babysitter’s beauty bag and, well, hoping for the best. But, smudges, slips and poor grip is no longer a hitch thanks to the Eyestudio® Hyper Easy Liquid Liner. The Hyper Easy Brush Tip delivers the smoothest glide, fitting to the shape of your eye, while the custom hexagonal grip gives you the control for stable application. With up to 24 hours of coverage, this is a smudge-free formula that doesn’t skip the hard work, making it perfect for eye makeup beginners and pros alike.

You can choose your own adventure when it comes to eyeliner, but a light sweep of black across the upper lid is a solid starting point for anyone. This technique adds definition, making your lashes look extra volumised. To try it for yourself, trace the lash line with liquid liner until you achieve the desired effect.
Step 4: Mascara has got your back

There are many different types of mascaras on the market, but it’s time to meet your match. Your love affair with the Lash Sensational Sky High Mascara is no one-night-only event; your lashes are likely to fall head over heels for this one – from every angle. Think full volume with limitless lash length, with an Exclusive Flex Tower mascara brush that bends to volumize and extend every lash from root to tip. Allergy and ophthalmologist tested, suitable for sensitive eyes and easy to remove – we think you’ve found the one.

Lastly, seal your basic eye makeup look with a setting spray to lock your artwork in place, and give yourself a whole lotta praise for a job well done. Easy!